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Building blocks is the workspace-level library in Custory. Use it when the same item, persona, or journey should stay reusable instead of living as a one-off copy in a single map. For the item model itself, start with Items.

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What lives here

The building blocks area includes:
  • Personas
  • Journeys
  • Insights
  • Opportunities
  • Solutions
  • Metrics
  • Touchpoints
Personas and journeys appear here as workspace-level lists. The item groups are the reusable records you can attach to more than one journey.

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Why it matters

If you keep the same evidence or follow-up in separate journeys, the team will eventually drift into duplicate versions. Building blocks gives you one shared home for the reusable record. That helps you:
  • one canonical place to update reusable items
  • less duplicate cleanup across journeys
  • clearer reuse of the same evidence, opportunity, or solution
  • faster review when the same customer moment matters in more than one flow

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What good looks like

A healthy building-blocks setup usually has:
  • one clear source record for each reusable item
  • few or no duplicate copies of the same record
  • clear naming that makes the reusable item easy to recognize in more than one journey
  • enough restraint that only genuinely shared records move into the reusable library

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Common mixups

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Example

Your team maps both New user onboarding and Trial to paid. The same touchpoint appears in both journeys: Workspace invite email. Instead of creating two separate touchpoints, you keep one reusable record in building blocks and attach it to both journeys. When the copy or handoff changes, you update one record and both journeys stay current.

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Next step

Read Blocks repository for the workflow page that shows how to add reusable records to journeys and keep them in sync.